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February 18, 2015

Is it just us, or do you all kind of feel like: WHAM, BAM, suddenly it’s NOVEMBER! Which of course means it’s almost December, and therefore nearly January and the start to a whole new year. Time is whipping past like a whirlwind and life can sure feel chaotic, but we’re embracing the momentum with open arms and fearless excitement because so many great things are a part of that crazy storm. It's a wild time for sure, but that's the way we roll.


One reason our SOAS bikini bottoms are all in a bunch is the anticipation of our 2015 line. Not only do we have four all-new knock-em-dead designs (if we may say so ourselves), we also have plans to expand beyond our current tri, bike and run basics to introduce some new sport styles as well as a few SOAS lifestyle pieces. We’re dreaming big, driven by our aim to always deliver a perfect trifecta of FASHION, FIT and FUNCTION in everything we do. And, we’re so happy to have you–our loyal and amazing customers–along for the ride! 


Another thing that has us giddy beyond belief is our SOAS Racing Ambassador Team. In 2014 we pulled together our most impressive team to date–a bevvy of brave and talented beauties (inside and out) from around the globe. These gals grabbed onto the meaning of “team” and sprinted away with it, forming bonds of friendship, fun and support beyond our wildest dreams. They’ve been outright outstanding ambassadors for the brand–women we’re extremely proud to have on board as part of our SOAS family. And now, as we head into 2015, we’re gearing up for an even bigger, better, badder-ass (yes, we take liberties with the English language as well as with sports apparel styling here at SOAS) team than ever before. The number of applications we received for the 2015 team was overwhelming (yep, we read every single one), flattering (we’re humbled at how many of you expressed interest) and a testament to our current team members (because their enthusiasm is highly contagious). There’s a lot to look forward to next year, for sure!

So that’s what we’ve been up to. What about you? We do love hearing from you–so anytime you have a comment, a question, a quip or, heck–even a haiku–to share, post away on our Facebook page or shoot us a personal message (


Meanwhile, enjoy your own whirlwind of activity–whatever it may be and wherever it takes you! 


- The SOAS Crew

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