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Dear Valentine: A love letter to our partners

February 23, 2015 1 Comment

As Valentine’s Day approaches, we’re over the moon excited to announce a few new SOAS Racing partnerships that have our hearts all aflutter.


It’s no secret that SOAS ladies love wine. So what better sponsor to bring on board our ambassador team than one of the most unique winemakers we know–The Infinite Monkey Theorem ( TIMT is a self-professed “back alley winery” based in Denver, Colorado. This urban enclave of grapey goodness is all about crafting ridiculously good wine and fostering a cool community in which to enjoy it, minus the pretense of the typical vineyard tasting room or overblown connoisseur jargon.


We encourage all fans of SOAS to likewise become fans of TIMT. Visit the TIMT website to learn more about the brand; like and follow TIMT on Facebook, Twitter, Vimeo and Instagram; and subscribe to the newsletter to stay in the loop on the latest TIMT happenings. And most importantly, order up some 4-packs of cans (yes, wine in cans–perfect for picnics, parties or post-race) or traditional bottles. Your family, friends and taste buds will thank you!


Another new team sponsor for 2015 is Rudy Project, manufacturer of the finest technologically advanced helmets and eyewear on the planet! We had the pleasure of working in close proximity with the Rudy Project crew at the Ironman World Championship in Kona last year, and the positive connection between our brands was immediate. You’ll see many of our SOAS Racing ladies sporting the latest and greatest Rudy Project products at races around the globe. Want some great gear for yourself? Check out and shop to your heart’s content! Plus, be sure to like and follow our new friends on Facebook, Twitter and YouTube.


We’re also thrilled to have several long-term sponsors back on board for the 2015 season, including Reynolds Cycling, XTERRA Wetsuits and Oeno Beauty, plus a few soon-to-be-announced partnerships that are still in the works (ooh, how we love a secret!).


With this rock star roster of brands supporting our team, we’re certain of one thing–that regardless of where our ladies land on the podium, we’ll all be #WINNING.


Happy Valentine’s Day!



- The SOAS Crew

1 Response


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