September 15, 2015
The SOAS Racing 2015 Kona Collection builds on the immense success of SOAS’ 2014 Kona activities, which included production of a limited edition race kit and accessories as well as a pop-up boutique on the Big Island. This year’s Kona-themed kit features the brand’s Speed Series style, a versatile three-piece ensemble comprised of Tri Shorts, an uber-lightweight racerback Tri Tank Shell and a separate supportive Sports Bra, designed to wear solo or paired with the shell. Accompanying the kit are a Speed Series Cycling Jersey and Kona Arm Koolers, all similarly designed to stand out from the pack and beat the extraordinary Kona heat and humidity.
In addition to performance pieces, the SOAS Racing 2015 Kona Collection incorporates several lifestyle selections, a nod to the brand’s continuous expansion and growing appeal as casual, comfortable, fitness-inspired apparel. Watch for the all-new SOAS Boardies, SOAS X Bra and SOAS Bikini to debut in the vibrant 2015 Kona Collection design. A selection of stylish oversized Biggie Tank Tops, Classic Trucker hats and Classic Visors round out the collection.
“We were thrilled with the sell-out popularity of last year’s Kona kit and the overwhelming support we received from everyone we encountered on the Big Island,” says Steph Swanson, owner and founder of SOAS Racing. “Following that experience we knew we wanted to go even bigger and better in our planning for Kona 2015.”
A key component to the SOAS Kona experience is the involvement of a number of SOAS Racing Ambassador Team athletes. The team members – more than 100 women located around the globe – are diehard devotees of the brand that serves to seamlessly merge fashion, fit and function. They are, in a word, “awesome!” says Swanson. “I certainly attribute a portion of our success to the loyalty, energy and creativity of this group of incredible women.” Five SOAS ambassador athletes will compete in the Ironman World Championship – Caroline Ashby, Caroline Lea, Jessica Richards, Lori Sherlock and Teri Cashmore – while several others will be on hand to share in the race week activities.
Included in those activities will be a party co-hosted with Triathlete Magazine. The event serves as a benefit for Women For Tri, a co-initiative by Ironman and Life Time Fitness to increase the participation of women in the sport at all levels. The invite-only festivities are scheduled for Thursday evening October 8th at the Triathlete Magazine Kona house. As in years past, SOAS will also once again proudly outfit the entire Triathlete Magazine staff on hand on the Big Island to document the Ironman World Championship.
“We have quite a lot going on in Kona this year, which is reflective of the sustained flurry of growth and activity we’re experiencing as a company,” says Swanson. “In fact, there’s even more coming down the pipeline from us in the near future. Stay tuned for more surprises, to be announced soon,” she teased.
The SOAS Racing 2015 Kona Collection will be available for purchase at the SOAS expo boutique, located at Uncle Billy’s Kona Bay Hotel as part of the Rudy Project Kona Village from October 5th-9th and 11th. A limited release pre-sale will also be available in the coming weeks online at www.soasracing.com, with pickup required in Kona.