The inspiration behind our company has always been a passion for making sure that athletes around the world could look and feel like the powerful, kick-ass warriors that they are. SOAS began with the conviction that women should be able to compete at the highest levels without having to squeeze into uncomfortable, lackluster training gear. Too often we came across the inevitable dilemma—to feel comfortable or feel good. Here at SOAS we decided—why not both?
We want women all over to be able to embrace what makes them feel powerful without having to sacrifice style. We want women to be able to feel like themselves, whether they’re in the middle of a grueling marathon or sitting on the couch watching Netflix.
We at SOAS personally understand the struggle of trying to decide between training gear that’s comfortable but boring, attractive but chafing, stylish but unflattering. As female athletes we’ve lived these struggles. We’ve worn that pair of spandex that chafes in all the wrong places, those bike shorts that keep riding down, that constricting sports bra. We know when you’re uncomfortable it can keep you from being the best you you can be.
That’s why we set out to create endurance apparel with three guiding principles in mind: Fashion, Fit, and Function. We’ve made sure to incorporate these three values in everything we create, to ensure the highest quality gear for women everywhere. We’ve created a collection that we’re proud of, that we wear ourselves, that we feel unstoppable in. So join us! Leave a comment below letting us know what inspires you.